Pathways to e-business leadership: getting from Bricks to Clicks
Willcocks, Leslie P.
; and Plant, Robert
(2001)
Pathways to e-business leadership: getting from Bricks to Clicks.
In:
Strategies for E-Business Success.
The Jossey-Bass business & management series
.
Jossey-Bass, San Francisco, CA, pp. 115-138.
ISBN 9780787958480
Articles collected here were first published in the Sloan Management Review in 2000 and 2001. They guide executives in integrating e-business into enterprises as a way of establishing and maintaining competitive advantage. Brynjolfsson and Urban are co-directors of the Center for e-Business at the Massachusetts Institute of Technology and professors at the MIT Sloan School of Management.
| Item Type | Chapter |
|---|---|
| Departments | Management |
| Date Deposited | 28 Oct 2008 14:17 |
| URI | https://researchonline.lse.ac.uk/id/eprint/9250 |
ORCID: https://orcid.org/0000-0003-2572-9554