Pathways to e-business leadership: getting from Bricks to Clicks
Willcocks, L. P.
& Plant, R.
(2001).
Pathways to e-business leadership: getting from Bricks to Clicks.
In
Brynjolfsson, E. & Urban, G. L.
(Eds.),
Strategies for E-Business Success
(pp. 115-138).
Jossey-Bass.
& Plant, R.
(2001).
Pathways to e-business leadership: getting from Bricks to Clicks.
In
Brynjolfsson, E. & Urban, G. L.
(Eds.),
Strategies for E-Business Success
(pp. 115-138).
Jossey-Bass.
Articles collected here were first published in the Sloan Management Review in 2000 and 2001. They guide executives in integrating e-business into enterprises as a way of establishing and maintaining competitive advantage. Brynjolfsson and Urban are co-directors of the Center for e-Business at the Massachusetts Institute of Technology and professors at the MIT Sloan School of Management.