The creative elements of engagement mean that using metrics to measure impact is not always possible

Engagement activities are often noted to create clear, descriptive pathways to impact. However, the lack of standardised metrics and measures means the monitoring and evaluation of engagement activities remains difficult. Sarah Evans and Clare Deane encourage researchers to think creatively about how to measure engagement; by considering outcomes as well as outputs, ensuring indicators are truly relevant to the audience, and understanding how to properly demonstrate attribution.