The "long tail" of research impact is engendered by innovative dissemination tools and meaningful community engagement

Research impact often tends not to happen in one emphatic, public moment but rather at more discrete points of the "long tail" of a research project. Achieving this depends largely on the tenacity of the research team but also on key allies such as the community members and service providers who have become energised by the work and inspired to continue it. Taking their own research as a case study, Kip Jones and Lee-Ann Fenge discuss what it takes to create meaningful community impact, highlighting a commitment to inclusive co-production and public engagement and the use of participatory research to create innovative dissemination tools.