Does God want female entrepreneurs to have it all?

There is a dizzying array of career and life advice available for women. Whether being told to ‘lean in’ or ‘let go of balance’ women are commonly encouraged to ‘have it all’: be devoted, glamorous, passionate wives and mothers while climbing the career ladder. In our recent study, we explored how this postfeminist call to ‘have it all’ intersects with Evangelical Christian teachings of prosperity in a network marketing organisation. The ‘prosperity gospel’ as this movement is often called assures followers that God will bless the faithful with a financially prosperous life in exchange for a positive attitude and unflappable belief.