Hoardings around Hackney: sociology, art and barriers

I recently did a piece of research on construction hoardings. The primary function of hoardings is to keep the public safely out of construction sites, but the boards also provide a surface for advertising – for communicating ideas. It seemed to me that these hoardings share many of the same characteristics as evangelical Christian texts, particularly in the way they deal with time and the future. Both encourage speculative, faithful investment in a future of some kind, with a requisite buying into something immaterial.