Beyond the brand: 2012
Beckett, C.
(2007).
Beyond the brand: 2012.
At first sight, the new Olympic logo, launched today, looks ugly to me. But I think it may be a typically bit of bold thinking by the organisers. My initial reaction was ‘what is it and what on earth is it trying to say?’
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2007 The Author(s) |
| Departments | LSE > Academic Departments > Media and Communications |
| Date Deposited | 25 May 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/78847 |