Beyond the brand: 2012

Beckett, Charlie (2007) Beyond the brand: 2012. [Online resource]
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At first sight, the new Olympic logo, launched today, looks ugly to me. But I think it may be a typically bit of bold thinking by the organisers. My initial reaction was ‘what is it and what on earth is it trying to say?’
Item Type Online resource
Departments Media and Communications
Date Deposited 25 May 2017 10:20
URI https://researchonline.lse.ac.uk/id/eprint/78847

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