Age restrictions on music videos – sexism solved?

On Monday the Rewind & Reframe campaign to denounce sexism and racism in music videos was launched by EVAW, Imkaan and Object in London. The debate in Westminster that signaled the start of their campaign is part of a growing online and traditional media interest in the portrayal of women in the music industry [1]. Rewind & Reframe call for age restrictions to be placed on music videos, in the same way that films or DVDs have age ratings. A discussion on rascism and sexism in music is crucial, welcome, and long overdue; yet its focus on age renders the debate obsolete given the broader effects on society.