Digital skills matter in the quest for the ‘holy grail’

As part of the European Commission Study on the impact of marketing through social media, online games and mobile applications on children’s behaviour, Sonia Livingstone and her colleagues published an analysis of a survey of 6,400 European parents to see whether they are finding the ‘holy grail’ of managing their children’s internet use. Today is Safer Internet Day, and Sonia takes a closer look at how European parents try to optimise their children’s online opportunities while also minimising their online risks. Sonia is Professor of Social Psychology at LSE’s Department of Media and Communications and has more than 25 years of experience in media research with a particular focus on children and young people. She is the lead investigator of the Parenting for a Digital Future research project.