Social science embedded in science: Innovation depends on greater understanding of attitudes and social processes.

The labour market is filled with social science graduates and postgraduates shaping the evolution of the UK’s comparative advantage. Growth depends on the service sector innovating and improving productivity. Without a better grasp of people and their motives, technological advances may fail to realise their potential and may be frustrated or blocked. David Walker introduces a new report from the Campaign for Social Science which argues that 2015 is the time for social science to fly its flag from the mast of growth and productivity improvement.