With academia moving in a digital direction, sustained investment in media training would benefit all.

The dilemma facing many universities today is that distributed, external communication involves risk, but having a limited presence means the scholarly community is vulnerable to complete disregard. Any academic can learn the skills to communicate through social media and the traditional press. But it takes time, a concerted effort and media training. Kevin Anselmo encourages colleagues to take advantage of whatever media training their institution offers.