Mediatization: an emerging paradigm for media and communication studies

Mediatization research draws on the history of media and the history of mediation within diverse fields of society to develop a scholarly and empirically grounded account of the mediation of history. It is first argued that mediatization is characterized by two crucial features: it concerns the effects of the media on a field of society that is historically separate from the media; and it recognizes that these effects work in a complex manner over a considerable period of time. The chapter then contrasts three ideal typical accounts of mediatization, each with a different focus and timescale, namely: the many and varied roles of mediation throughout the longue durée of cultural evolution; the institutionalized forces of high modernity converging to produce a dominant corporate media sector in recent centuries; and the still uncertain yet potentially radical socio-technological transformations in digital networks over recent decades. It is concluded, first, that the second, institutional perspective makes the strongest case for a theory of mediatization, but that all perspectives could be mutually compatible with further theoretical and empirical work. This latter should include questions of critique, should be developed in partnership with experts in the various fields being mediatized, and could usefully be collected together under a single hashtag to permit further synthesis.