‘Good uni: quality nightlife’. How harvesting tweets opens up a new world of valuable qualitative data

Johnes, G. (2012). ‘Good uni: quality nightlife’. How harvesting tweets opens up a new world of valuable qualitative data.
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The qualitative data that is freely available on social media platforms has huge potential. Drawing on his research into what Twitter can tell us about the popularity of universities, Geraint Johnes writes that Twitter and Facebook messages could be the key to valuable data.

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