How visible are UK universities in social media terms? A comparison of 20 Russell Group universities suggests that many large universities are just getting started

Recent research by Horst Joepen from Searchmetrics derives a ‘social media visibility’ score for 20 Russell Group universities, looking across their presence on Facebook, Twitter, Linked-in, Google+ and other media. The LSE Impact blog team have now charted these scores against the sizes of the universities involved. The results suggest that larger universities are having most difficulty in getting their social media presence off the ground, while LSE, Cambridge and Oxford are well ahead in this field.