By leveraging social media for impact, academics can create broader support for our intellectual work and profession

Casilli, A. (2012). By leveraging social media for impact, academics can create broader support for our intellectual work and profession.
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Academics have a chance to make a ‘social impact investment’, by introducing the greater public to our work and bypassing the bottleneck of commercial publishers but only if we scrap our social media-shy ways, writes Antonio Casilli.

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