Impact has a bad name among many researchers, but thinking of impact as re-use could be key to uniting both funders and researchers

When we think of impact, we must simply think of the ability to ‘re-use’ or recycle our research, writes Cameron Neylon. If we can expand the culture of citation and linking to new objects and new forms of re-use, particularly for objects on the web, then we can gather a much stronger and more comprehensive evidence base to support all sorts of decision making. Start counting those retweets!