Debating children's susceptibility to persuasion - where does fairness come in? A commentary on the Nairn and Fine versus Ambler debate

The article discusses the ethics of advertising to children, examining the processes by which advertising persuades children and whether children aged 12 and under are particularly susceptible to advertising. Little is known about children's recognition and skepticism towards the media environment in 2009, the article states, including items such as viral marketing attempts, brand advocacy, and social networking applications. Other topics include psychologist Jean Piaget's theory of cognitive development.