Universities and social media: academics need to be bold in our use of social media and not outsource digital dissemination to widget gurus

Smithers, Mark (2012) Universities and social media: academics need to be bold in our use of social media and not outsource digital dissemination to widget gurus. [Online resource]

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Universities are unique institutions that need social media policies that fit their goals of knowledge creation and dissemination. Mark Smithers writes that this isn’t a task that should be outsourced to ‘social media gurus’ with no knowledge of academia.