The rise and fall of audience research : an old story with a new ending

Livingstone, S.ORCID logo (1993). The rise and fall of audience research : an old story with a new ending. Journal of Communication, 43(4), 5-12.
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Discusses theoretical and methodological opposition that dominate mass communications research. Critical versus administrative research; Study of texts versus the study of audiences; Use of qualitative versus quantitative methods; Focus on the mass communication audience; Theories of literary reception from high culture; Study of the notion of context-dependent meaning.
Item Type Article
Copyright holders This is a pre-copy-editing, author-produced PDF of an article accepted for publication in the Journal of communication following peer review. The definitive publisher-authenticated version [Livingstone, S. (1993). The rise and fall of audience research :
Departments LSE
Date Deposited 11 Oct 2005
URI https://researchonline.lse.ac.uk/id/eprint/410

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