The case for and against using generational labels, from “Gen Z” to “boomers”

Jolles, D.ORCID logo & Callaham, S. (11 June 2024) The case for and against using generational labels, from “Gen Z” to “boomers”. LSE Business Review.
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The use of generational labels like “Gen Z”, “millennial” and baby boomer” isn’t unanimously accepted. We hear from two experts in workplace ageing who have opposing views on the topic. Daniel Jolles argues that these labels are widely understood and can help promote inclusion by highlighting real experiences of age in the workplace. Sheila Callaham argues that these labels are trivial, misleading and too often lead to pseudoscience and bigotry.

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