Principle 1:equity and diversity

Equity and diversity in relation to the digital environment means that all children, regardless of their characteristics and circumstances, are treated fairly and have equal access to digital products and services, and the opportunity to use them in ways they find meaningful. The principle of equity and diversity draws together three sets of children’s rights:1 • Non-discrimination: the right to be treated fairly and not discriminated against. • Family provision and alternative care: to ensure that parents and caregivers are supported, and that children living in alternative care do not miss out. • Special protective measures: to make explicit provisions for children with disabilities or those living in disadvantaged, marginalised or vulnerable situations, and empower parents and caregivers to support their children. Respecting the principle of equity and diversity does not mean that all children should be treated just the same, or that businesses cannot tailor their products to specific user groups. But policy makers and innovators should prioritise fairness by recognising and addressing the diverse needs and expectations of the children likely to use or be impacted by digital products and services and taking active steps to avoid or overcome potential forms of exclusion or discrimination.