Legal, honest and truthful: advertising to children in the age of influencers

Rahali, M. & Livingstone, S.ORCID logo (16 February 2022) Legal, honest and truthful: advertising to children in the age of influencers. Parenting for a Digital Future.
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The UK Parliament’s Digital, Culture Media and Sport Select Committee is currently conducting an inquiry into ‘Influencer culture’ on social media. A new policy brief from LSE’s Miriam Rahali and Sonia Livingstone highlights concerns around the effect of influencers and sponsored advertising on children who are too young to discern and understand persuasive messaging.

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