The complex task of improving media literacy

Last time I wrote about media literacy, I was glad to observe that, as the media increasingly mediate everything in society, there is growing emphasis on the importance of ensuring that people have the media literacy not only to engage with the media but to engage with society through the media. But I was also frustrated at some of the superficial hand-waving from policy makers towards media literacy and media education, seemingly without understanding what is involved or what the challenges are.