From hermits to celebrities - how social media is reshaping academic hierarchies and what we can do about it

By adopting social media in increasing numbers, academics have also bought into the dynamics of social media celebrity. In this post Mark Carrigan reflects on the impact of the attention economy on academia and how attention is often unfairly concentrated on a small number of individuals. Taking this into account, he argues that well edited multi-author outlets can play an important role in distributing online attention in a more equitable fashion.