JEL classification

Journal of Economic Literature Classification (10696) M - Business Administration and Business Economics; Marketing; Accounting (514) M3 - Marketing and Advertising (47) M31 - Marketing (17)
Number of items at this level: 17.
A
  • Alonso, Ricardo, Câmara, Odilon (2014). Persuading skeptics and reaffirming believers. (USC Marshall School of Business Research Paper Series). University of Southern California, Marshall School of Business.
  • Alonso, Ricardo, Câmara, Odilon (2016). Bayesian persuasion with heterogeneous priors. Journal of Economic Theory, 165, 672-706. https://doi.org/10.1016/j.jet.2016.07.006
  • Pavlovskaia, Elena Fauquet-Alekhine-, Alekhine, Philippe Fauquet- (2021). Consumer vs producer misperception: the case of French wine. Journal of Economics, Management and Trade, 1-8. https://doi.org/10.9734/jemt/2021/v27i430336 picture_as_pdf
    • B
  • Bakker, Gerben (2005). Book review: the consumer trap: big business marketing in American life. Business History, 47(1), 143-144. https://doi.org/10.1080/0007679042000267514
  • Bar-Isaac, Heski, Caruana, Guillermo, Cuñat, Vicente (2008). Costly search and design. (Department of economics working papers 1153). Universitat Pompeu Fabra Department of Economics.
  • Bar-Isaac, Heski, Caruana, Guillermo, Cuñat, Vicente (2012). Search, design, and market structure. American Economic Review, 102(2), 1140-1160. https://doi.org/10.1257/aer.102.2.1140
  • Bastow, Simon (2014). Transforming rehabilitation: evolution not revolution: Simon Bastow discusses the limits of marketisation in UK offender management. Criminal Justice Matters, 97(1), 10-11. https://doi.org/10.1080/09627251.2014.950512
  • Borgers, Tilman, Cox, Ingemar, Pesendorfer, Martin, Petricek, Vaclav (2013). Equilibrium bids in sponsored search auctions: theory and evidence. American Economic Journal: Microeconomics, 5(4), 163-187. https://doi.org/10.1257/mic.5.4.163
  • Bursztyn, Leonardo, Ederer, Florian, Ferman, Bruno, Yuchtman, Noam (2014). Understanding mechanisms underlying peer effects: evidence from a field experiment on financial decisions. Econometrica, 82(4), 1273 - 1301. https://doi.org/10.3982/ECTA11991 picture_as_pdf
    • C
  • Congiu, Luca, Moscati, Ivan (2022). A review of nudges: definitions, justifications, effectiveness. Journal of Economic Surveys, 36(1), 188 - 213. https://doi.org/10.1111/joes.12453 picture_as_pdf
  • Kim, Jungkeun, Cho, Areum, Lee, Daniel Chaein, Park, Jooyoung, Kim, Aekyoung, Jhang, Jihoon, Kim, Changju (2025). Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity. Journal of Retailing and Consumer Services, 82, https://doi.org/10.1016/j.jretconser.2024.104131 picture_as_pdf
  • Slater, Don (2011). Marketing as a monstrosity: the impossible place between culture and economy. In Zwick, Detlev, Cayla, Julien (Eds.), Inside Marketing: Practices, Ideologies, Devices . Oxford University Press.
    • E
  • Headley, Will, Ewing, Tom, Samson, Alain (2014-03-18 - 2014-03-19) Polar opposites: using prevention and promotion focus to optimise communications [Paper]. Impact 2014: Market Research Society Annual Conference, London, United Kingdom, GBR.
    • F
  • Fasolo, Barbara, McClelland, Gary H., Todd, P. M. (2007). Escaping the tyranny of choice: When fewer attributes make choice easier. Marketing Theory, 7(1), 13-26. https://doi.org/10.1177/1470593107073842
    • I
  • Ingenbleek, Paul T.M, Reinders, Machiel J. (2015). Market forces and competition are not necessarily detrimental to sustainability.
    • J
  • Joyce, Caneel K. (2009). The blank page: effects of constraint on creativity [Doctoral thesis]. Walter A. Haas School of Business (University of California, Berkeley).
    • S
  • Samson, Alain, Voyer, Benjamin G. (2012). Two minds, three ways: dual system and dual process models in consumer psychology. Ams Review, 2(2-4), 48-71. https://doi.org/10.1007/s13162-012-0030-9