JEL classification

Journal of Economic Literature Classification (10777)

M - Business Administration and Business Economics; Marketing; Accounting (519)

M3 - Marketing and Advertising (47)

M30 - General (9)

M31 - Marketing (17)

M37 - Advertising (15) Year LSE creators Item Type Departments File available

2016

Samson, Alain (Ed.) (2016). The behavioral economics guide 2016 (with an introduction by Gerd Gigerenzer). Behavioral Science Solutions Ltd.

2015

Ingenbleek, Paul T.M, Reinders, Machiel J. (2015). Market forces and competition are not necessarily detrimental to sustainability.

Samson, Alain (2015). The behavioral economics guide 2015 (with an introduction by Dan Ariely). BehavioralEconomics.com.

2014

Samson, Alain (2014). The Behavioral Economics Guide 2014 (with a foreword by George Loewenstein and Rory Sutherland). BehavioralEconomics.com.

2012

Felgate, Melanie, Fearne, Andrew, Di Falco, Salvatore (2012). Using supermarket loyalty card data to analyse the impact of promotions. International Journal of Market Research, 54(2), 221-240.

2011

Wood, Orlando, Samson, Alain, Harrison, Peter (2011-09-18 - 2011-09-21) Behaving economically with the truth: how behavioural economics can help market research to better understand, identify and predict behaviour [Paper]. ESOMAR Congress, Amsterdam, Netherlands, NLD.

2006

Bell, David R., Hilber, Christian A. L. (2006). An empirical test of the theory of sales: do household storage constraints affect consumer and store behavior? Quantitative Marketing and Economics, 4(2), 87-117. https://doi.org/10.1007/s11129-006-8127-9

2002

Prat, Andrea (2002). Campaign advertising and voter welfare. Review of Economic Studies, 69(1), 999-1017. https://doi.org/10.1111/1467-937X.00234

1995

Lahlou, Saadi (1995). Qualitative market research and product development: representations of food and marketing challenges. In Dubé, L., Le Bel, J. L., Tougas, C. & Troche, V. (Eds.), Health and Pleasure at the Table: Proceedings From an International Symposium Held in Montreal, Canada, May 24th to 27th, 1994 (pp. 261-281). Enjeux actuels du marketing dans l'alimentation et la restauration.