JEL classification

Journal of Economic Literature Classification (10696) M - Business Administration and Business Economics; Marketing; Accounting (514) M3 - Marketing and Advertising (47) M30 - General (9)
Number of items at this level: 9.
A
  • Arieli, Itai, Ashkenazi-Golan, Galit, Peretz, Ron, Tsodikovich, Yevgeny (2025). Minimal contagious sets: degree distributional bounds. Journal of Economic Theory, 226, https://doi.org/10.1016/j.jet.2025.106009 picture_as_pdf
    • C
  • Carattini, Stefano, Levin, Simon, Tavoni, Alessandro (2019). Cooperation in the climate commons. Review of Environmental Economics and Policy, 13(2), 227-247. https://doi.org/10.1093/reep/rez009 picture_as_pdf
    • G
  • Genakos, Christos, Roumanias, Costas, Valletti, Tommaso (2023). Is having an expert "friend" enough? An analysis of consumer switching behavior in mobile telephony. (CEP Discussion Papers CEPDP1939). London School of Economics and Political Science. Centre for Economic Performance. picture_as_pdf
    • K
  • Kirby, Justin, Samson, Alain (2008). Customer advocacy metrics: the NPS theory in practice. Admap, Feb, 17-19.
  • Samson, Alain, Kirby, Justin (2008). Who or what really influences word of mouth trends? Admap, (July), 48-51.
    • M
  • Marsden, Paul, Samson, Alain, Upton, Neville (2005). Advocacy drives growth. Brand Strategy, (198), 45-47.
    • S
  • Samson, Alain (2006). Understanding the buzz that matters: negative vs positive word of mouth. International Journal of Market Research, 48(6), 647-657.
  • Samson, Alain, Voyer, Benjamin G. (2014). Emergency purchasing situations: implications for consumer decision-making. Journal of Economic Psychology, 44, 21-33. https://doi.org/10.1016/j.joep.2014.05.004