Items where Author is "Vilcassim, Naufel J."

Number of items: 29.
  • Frontiers:breaking the glass ceiling: empowering female entrepreneurs through female mentors. (2024) Germann, Frank and Anderson, Stephen J. and Chintagunta, Pradeep K. and Vilcassim, Naufel J. picture_as_pdf
  • Assessing the economic value of distribution channels: an application to the personal computer industry. Chu, Junhong and Chintagunta, Pradeep K. and Vilcassim, Naufel J.
  • Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Anderson, Stephen J. and Chintagunta, Pradeep and Germann, Frank and Vilcassim, Naufel J.
  • Do promotions increase store expenditures? A descriptive study of household shopping behavior. Drèze, Xavier and Nisol, Patricia and Vilcassim, Naufel J.
  • Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? Kadiyali, Vrinda and Vilcassim, Naufel J. and Chintagunta, Pradeep K.
  • Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing. Chintagunta, Pradeep K. and Vilcassim, Naufel J.
  • Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis. Chintagunta, Pradeep K. and Kadiyali, Vrinda and Vilcassim, Naufel J.
  • Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly. Chintagunta, Pradeep K. and Rao, Vithala R. and Vilcassim, Naufel J.
  • Estimating household purchase rates for consumer nondurable goods. Jain, Dipak C. and Vilcassim, Naufel J.
  • Extending the rotterdam model to test hierarchicalmarket structures. Vilcassim, Naufel J.
  • Investigating dynamic multifirm market interactions in price and advertising. Vilcassim, Naufel J. and Kadiyali, Vrinda and Chintagunta, Pradeep K.
  • Investigating heterogeneity in brand preferences in logit models for panel data. Chintagunta, Pradeep K. and Jain, Dipak C. and Vilcassim, Naufel J.
  • Investigating household purchase timing decisions: a conditional hazard function approach. Jain, Dipak C. and Vilcassim, Naufel J.
  • Investigating retailer product category pricing from household scanner panel data. Vilcassim, Naufel J. and Chintagunta, Pradeep K.
  • Marketing investment decisions in a dynamic duopoly: a model and empirical analysis. Chintagunta, Pradeep K. and Vilcassim, Naufel J.
  • Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity. Vilcassim, Naufel J. and Jain, Dipak C.
  • Pricing patterns of cellular phones and phonecalls: a segment-level analysis. Jain, Dipak C. and Muller, Eitan and Vilcassim, Naufel J.
  • Product line extensions and competitive market interactions: an empirical analysis. Kadiyali, Vrinda and Vilcassim, Naufel J. and Chintagunta, Pradeep
  • Structural demand estimation with varying product availability. Bruno, Hernán A. and Vilcassim, Naufel J.
  • Structural modeling and policy simulation. Bronnenberg, Bart J. and Rossi, Peter E. and Vilcassim, Naufel J.
  • Structural models of competition: a marketing strategy perspective. Chintagunta, Pradeep K. and Kadiyali, Vrinda and Vilcassim, Naufel J.
  • Supporting a higher shelf price through coupon distributions. Vilcassim, Naufel J. and Wittink, Dick R.
  • Testing functional forms of market share models using the Box-Cox transformation and the Lagrange multiplier approach. Jain, Dipak C. and Vilcassim, Naufel J.
  • Virtual collaboration technology and international business coaching:examining the impact on marketing strategies and sales. Anderson, Stephen J. and Chintagunta, Pradeep and Vilcassim, Naufel J. picture_as_pdf
  • easyJet® pricing strategy: should low-fare airlines offer last-minute deals? Koenigsberg, Oded and Muller, Eitan and Vilcassim, Naufel J.
  • An empirical investigation of advertising strategies in a dynamic duopoly. Chintagunta, Pradeep K. and Vilcassim, Naufel J.
  • The perils of category management:the effect of product assortment on multicategory purchase incidence. Hong, Sungtak and Misra, Kanishka and Vilcassim, Naufel J.
  • A random-coefficients logit brand choice model applied to panel data. Jain, Dipak C. and Vilcassim, Naufel J. and Chintagunta, Pradeep K.
  • A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry. Chintagunta, Pradeep K. and Vilcassim, Naufel J.