Number of items: 19.
Article
Advocacy drives growth.
Marsden, Paul; Samson, Alain; Upton, Neville
Contradictions in counter-intuitive beliefs and naïve dialecticism.
Samson, Alain
Customer advocacy metrics: the NPS theory in practice.
Kirby, Justin; Samson, Alain
Emergency purchasing situations: implications for consumer decision-making.
Samson, Alain; Voyer, Benjamin G.
Managing your co-creation mix: co-creation ventures in distinctive contexts.
Thorsten, Roser; DeFillippi, Robert; Samson, Alain
Middle class, invisible and dispersed: Ethnic group contact, ethnic awareness and ethnic identity among Swiss-German immigrants in California.
Samson, Alain
Product usage and firm-generated word of mouth: some results from FMCG product trials.
Samson, Alain
Psychiatric conceptions of 'social phobia': A comparative perspective.
Samson, Alain
Two minds, three ways: dual system and dual process models in consumer psychology.
Samson, Alain; Voyer, Benjamin G.
Understanding the buzz that matters: negative vs positive word of mouth.
Samson, Alain
Who or what really influences word of mouth trends?
Samson, Alain; Kirby, Justin