Items where Author is "Samson, Alain"

Number of items: 19.
  • Advocacy drives growth. Marsden, Paul; Samson, Alain; Upton, Neville
  • Behaving economically with the truth: how behavioural economics can help market research to better understand, identify and predict behaviour. Wood, Orlando; Samson, Alain; Harrison, Peter
  • The Behavioral Economics Guide 2014 (with a foreword by George Loewenstein and Rory Sutherland). Samson, Alain
  • Contradictions in counter-intuitive beliefs and naïve dialecticism. Samson, Alain
  • Culture, religion and cognition: Buddhism and holistic versus analytic thought. Samson, Alain
  • Customer advocacy metrics: the NPS theory in practice. Kirby, Justin; Samson, Alain
  • Effects of the media priming asylum-seeker stereotypes on thoughts and behaviour. Lido, Catherine; Brown, Rupert; Samson, Alain; Calitri, Raffaele
  • Emergency purchasing situations: implications for consumer decision-making. Samson, Alain; Voyer, Benjamin G.
  • Managing your co-creation mix: co-creation ventures in distinctive contexts. Thorsten, Roser; DeFillippi, Robert; Samson, Alain
  • Middle class, invisible and dispersed: Ethnic group contact, ethnic awareness and ethnic identity among Swiss-German immigrants in California. Samson, Alain
  • New pathways to value: co-creating products by collaborating with customers. Roser, Thorsten; Samson, Alain; Humphreys, Patrick; Cruz-Valdivieso, Eidi
  • Polar opposites: using prevention and promotion focus to optimise communications. Headley, Will; Ewing, Tom; Samson, Alain
  • Product usage and firm-generated word of mouth: some results from FMCG product trials. Samson, Alain
  • Psychiatric conceptions of 'social phobia': A comparative perspective. Samson, Alain
  • Shelf help. Samson, Alain
  • Two minds, three ways: dual system and dual process models in consumer psychology. Samson, Alain; Voyer, Benjamin G.
  • Understanding the buzz that matters: negative vs positive word of mouth. Samson, Alain
  • Who or what really influences word of mouth trends? Samson, Alain; Kirby, Justin
  • The behavioral economics guide 2015 (with an introduction by Dan Ariely). Samson, Alain