Items where Author is "Misra, Kanishka"

Item Type No Grouping

Article

Countercyclical pricing:a consumer heterogeneity explanation. Guler, Ali Umut and Misra, Kanishka and Vilcassim, Naufel

The perils of category management:the effect of product assortment on multicategory purchase incidence. Hong, Sungtak and Misra, Kanishka and Vilcassim, Naufel J.