Items where Author is "Misra, Kanishka"

Number of items: 2.
  • Countercyclical pricing:a consumer heterogeneity explanation. Guler, Ali Umut and Misra, Kanishka and Vilcassim, Naufel
  • The perils of category management:the effect of product assortment on multicategory purchase incidence. Hong, Sungtak and Misra, Kanishka and Vilcassim, Naufel J.