Items where Author is "Mehta, Nitin"

Item Type No Grouping

Article

Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis. Mehta, Nitin; Chen, Xinlei Jack; Narasimhan, Om

Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions. Mehta, Nitin; Chen, Xinlei Jack; Narasimhan, Om