Items where Author is "Mehta, Nitin"

Number of items: 2.
  • Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis. Mehta, Nitin; Chen, Xinlei Jack; Narasimhan, Om
  • Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions. Mehta, Nitin; Chen, Xinlei Jack; Narasimhan, Om