Items where Author is "Grenville, Andrew"

Number of items: 2.
Article
  • Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. (2013) Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G; Tang, Jane; Ülkümen, Gülden
  • Influencing feature price tradeoff decisions in CBC experiments. (2009) Tang, Jane; Grenville, Andrew; Morwitz, Vicki G.; Chakravarti, Amitav; Ülkümen, Gülden