Items where Author is "Grenville, Andrew"

Item Type No Grouping

Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. (2013) Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G; Tang, Jane; Ülkümen, Gülden

Influencing feature price tradeoff decisions in CBC experiments. (2009) Tang, Jane; Grenville, Andrew; Morwitz, Vicki G.; Chakravarti, Amitav; Ülkümen, Gülden