Signalling intentions and obliging behavior online: an application of semiotic and legal modelling to e-commerce

Backhouse, J. & Cheng, E. K. (2002). Signalling intentions and obliging behavior online: an application of semiotic and legal modelling to e-commerce. In Fazlollahi, B. (Ed.), Strategies for E-Commerce Success (pp. 68-88). IRM Press.
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