Signalling intentions and obliging behavior online: an application of semiotic and legal modelling to e-commerce

Backhouse, James; and Cheng, Edward K. (2002) Signalling intentions and obliging behavior online: an application of semiotic and legal modelling to e-commerce In: Strategies for E-Commerce Success. IRM Press, Harrisburg, PA, pp. 68-88. ISBN 9781931777087
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