Brexit and moral foundation framing: the key to a people's vote is in Vote Leave's hands

Will Conservative Brexiteers back another referendum? If so, is it the nature of the argument that will persuade them or who makes it? Eitan Tzelgov and Delia Dumitrescu show that, although views on Brexit are based around moral issues, moral framing alone does not persuade these voters. What does seem to change their minds on a second referendum are moral arguments by Vote Leave.