How interest groups influence public opinion

Interest groups have a role in shaping public opinion across Europe, but does an interest group's reputation affect its ability to influence the views of the public? Drawing on evidence from two survey experiments, Andreas Dür explains that interest groups only appear to matter due to the arguments they put forward, with the reputations of particular groups having a surprisingly low impact on whether citizens find their arguments convincing. This suggests that citizens do not identify with interest groups in the same way as they may identify with political parties.