Integrity instead of deceit: how to improve the delivery and content of political campaigns

We do not know how the electorate has been influenced by new political campaigning techniques. However, the central issue is not how we are influenced but that political campaigns are characterised by attempts to manipulate the electorate to increase votes and profits. Bethany Shiner (Middlesex University) argues that focusing on whether, how or why the electorate is influenced distracts from the question of how to make political communication more transparent, more honest and more respectful of the electorate.