'New poll suggests...': how to tell when public opinion has really changed
Sturgis, P.
& Kuha, J.
(2018).
'New poll suggests...': how to tell when public opinion has really changed.
& Kuha, J.
(2018).
'New poll suggests...': how to tell when public opinion has really changed.
On a daily basis we are being presented with new opinion polls on various social and political issues, but do these really represent public attitudes? Using a statistical method called bootstrapping to estimate sampling variance, Patrick Sturgis and Jouni Kuha explain how such an approach can improve the quality of debate about UK public opinion.