'New poll suggests...': how to tell when public opinion has really changed

Sturgis, PatrickORCID logo; and Kuha, JouniORCID logo (2018) 'New poll suggests...': how to tell when public opinion has really changed [Online resource]
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On a daily basis we are being presented with new opinion polls on various social and political issues, but do these really represent public attitudes? Using a statistical method called bootstrapping to estimate sampling variance, Patrick Sturgis and Jouni Kuha explain how such an approach can improve the quality of debate about UK public opinion.

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