The right messaging should be the cornerstone of your research communications strategy

Key to communicating your research successfully is having the right messaging. This will give you the best chance of capturing the attention of important stakeholders, while also ensuring all members of your research team are singing from the same song sheet. Kevin Anselmo offers some pointers on how to put together your message map; beginning with your overarching theme, building up your handful of jargon-free key messages, and supporting these with a mix of stories, data, metaphors, and eye-catching statements.