The emergence of market research in the motion picture industry

Bakker, G.ORCID logo (2003). The emergence of market research in the motion picture industry. In Godley, A. & Church, R. A. (Eds.), The Emergence of Modern Marketing . Routledge.
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Item Type Chapter
Copyright holders © 2003 Routledge
Departments LSE
Date Deposited 24 Sep 2008
URI https://researchonline.lse.ac.uk/id/eprint/9017

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