The emergence of market research in the motion picture industry

Bakker, GerbenORCID logo (2003) The emergence of market research in the motion picture industry. In: The Emergence of Modern Marketing. Routledge, London.
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Item Type Chapter
Departments LSE
Date Deposited 24 Sep 2008 14:01
URI https://researchonline.lse.ac.uk/id/eprint/9017

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