Using Google trends to measure ethnic and religious identity in sub-Saharan Africa: potentials and limitations
Green, Elliott D.
(2018)
Using Google trends to measure ethnic and religious identity in sub-Saharan Africa: potentials and limitations
[Online resource]
(2018)
Using Google trends to measure ethnic and religious identity in sub-Saharan Africa: potentials and limitations
[Online resource]
Google Trends has already been used by social science researchers to measure racism within a community. In this article LSE's Elliott Green demonstrates how this online tool is useful in measuring other personal attributes that can be challenging to assess.
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