Using Google trends to measure ethnic and religious identity in sub-Saharan Africa: potentials and limitations
Green, E. D.
(2018).
Using Google trends to measure ethnic and religious identity in sub-Saharan Africa: potentials and limitations.
(2018).
Using Google trends to measure ethnic and religious identity in sub-Saharan Africa: potentials and limitations.
Google Trends has already been used by social science researchers to measure racism within a community. In this article LSE's Elliott Green demonstrates how this online tool is useful in measuring other personal attributes that can be challenging to assess.