How a cultural revolt against "political correctness" helped launch Trump into the presidency

Donald Trump's 2016 election victory in part reflected deep cultural opposition to Political Correctness (PC) norms. People dislike being told that they are not allowed to speak their mind, and Donald Trump represented a cultural foil to express that frustration. New research from Lucian Gideon Conway III, which studies the 2016 election campaign, shows that a sample of moderate Americans were influenced to support Trump by a brief mention of the PC movement, even though the PC movement was framed positively and the discussion had nothing directly to do with either candidate. Taken together, these results suggest that we need to look beyond simple markers of ideology to understand the Trump phenomenon – part of his support stems from a cultural revolt against Political Correctness.