How to make a coalition work: rhetoric lessons from the 2010-15 government

How was it that the Conservative-Liberal Democrat coalition lasted for a full five-year term? Although the formal and informal machinery of resolving disputes was important, rhetorical strategies also mattered, writes Judi Atkins. She explains how by invoking values, goals, the 'national interest' and a common enemy, the Coalition not only endured but appealed to multiple audiences as well.