Naming a firm after its owner is risky, but can pay off handsomely

Chatterji, Aaron; Belenzon, Sharon; and Daley, Brendan (2017) Naming a firm after its owner is risky, but can pay off handsomely [Online resource]
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It communicates confidence and can translate into greater success than that of other firms, write Aaron Chatterji, Sharon Belenzon and Brendan Daley
Item Type Online resource
Departments LSE
Date Deposited 11 Dec 2017 08:49
URI https://researchonline.lse.ac.uk/id/eprint/86088

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