Naming a firm after its owner is risky, but can pay off handsomely
Chatterji, A., Belenzon, S. & Daley, B.
(2017).
Naming a firm after its owner is risky, but can pay off handsomely.
It communicates confidence and can translate into greater success than that of other firms, write Aaron Chatterji, Sharon Belenzon and Brendan Daley
| Item Type | Online resource |
|---|---|
| Copyright holders | © 2017 The Author |
| Departments | LSE |
| Date Deposited | 11 Dec 2017 |
| URI | https://researchonline.lse.ac.uk/id/eprint/86088 |