How the Conservatives’ austerity rhetoric won them GE2015, and almost cost them GE2017

Paul Whiteley, Harold D. Clarke, and Marianne Stewart explain why austerity is no longer an election winner – neither economically nor politically. They argue that David Cameron’s government reaped political rewards through its austerity rhetoric, but the strategy backfired in the next election, when many voters believed a Conservative government would impose more hardship on them.