How to design and price information for sale to others

Everyone seems to be talking about “big data” these days — what it is, where it is, why it’s important, who owns it and how to mine it. It’s like a gold rush with numerous prospectors jumping into the game, dreaming of striking it rich and cornering a market before others discover the location and size of their mine. But there’s one small problem: The prospectors often don’t quite know what they’re doing when it comes to pricing and selling their bag of gold dust — or in the case of data miners, their trove of digital data.