Rolf Dobelli: 'People will say about you what they want. Treat it as white noise.'

More than a principle or a rule, we need a whole mental toolkit to help us understand the world and live a better life. That’s a key idea behind Rolf Dobelli’s new book, in which he shares 52 practical insights, one chapter at a time. Rolf is a writer, novelist and entrepreneur. He has an MBA and a PhD in economic philosophy from the University of St. Gallen, and wrote six fiction books before his non-fiction The Art of Thinking Clearly made him an internationally famous non-fiction writer, one who has a special talent for writing about modern social psychology in a clear and engaging prose. Rolf answered a few questions sent to him via email by LSE Business Review’s managing editor Helena Vieira.