Assessing the EU's role in the struggle for gender equality

The EU is committed to promoting gender equality across the world, but how effective are these efforts in non-EU countries? Presenting evidence from a new study of public opinion in Bosnia and Herzegovina, Douglas Page illustrates that the EU's attempts to promote gender equality can have a potentially polarising effect on public opinion. He writes that the best strategy would be for the EU to use its capacity to help women’s rights directly, such as by funding and training inspectors who can help improve workplace conditions for women.